Waikato Business News
My initiation into the realm of Graphic Design occurred through a dynamic role of publication and advertisement design at Waikato Business News.
This experience involved the creation of up to 10 advertisements daily, all while managing a multitude of monthly and quarterly publications.
Navigating this challenging but highly rewarding process, I honed my skills in creating distinct adverts for a diverse array of brands, spanning from prominent law firms, restaurants, and construction companies to businesses without established visual identities or logos.
This journey taught me the art of mastering layouts according to a brand’s style specifications and creating unique identities for businesses lacking them. The initial discomfort of facing a blank page transformed into the highlight of my design process, as I learned to swiftly envision the optimal placement of editorial content and imagery on the page. The final stages of meticulously refining designs to eliminate visual distractions, such as rivers and orphan words, not only polished the aesthetic but also instilled in me a keen attention to detail.
Client
Company
Waikato Business News
Year
2018-2021
Agency
Scope of work
Publication Design
Advertisement Design
Flyers
Email marketing
Company
Waikato Business News
Client
Agency
Year
2018-2021
Scope of work