This conceptual branding project involved crafting comprehensive brand guidelines and collateral for Cupid, a cocktail bar that blends elegance with playful charm. The brand juxtaposes a chic, sophisticated logo with cheeky, flirty messaging, creating a memorable and engaging identity. At its heart is the signature illustration: a whimsical Cupid holding a cocktail glass, with an arrow adorned with two martini olives—a clever nod to the perfect mix of love and libations. The colour palette enhances this balance, pairing soft, approachable pastels with rich, dramatic tones to embody Cupid’s playful yet sophisticated personality.

Photography credit: Moriah Sawtelle, Kris Paulsen